Apple Keyboard

This was "found" on the keyboard of my Powerbook, something which I see and use every single day. The type on the keys is set in VAG Rounded "a variation on Helvetica Rounded and Futura. VAG stands for Volkswagen Aktien Gesellschaft, and the font was developed by Sedley Place Ltd. for German car manufacturer Volkswagen and is used in much of their marketing materials." (Wikipedia) You've also probably seen it being used by The Gap recently for their graphics. It's a nice and friendly font being so cute and round. It's the Teddy Ruxpin of typefaces. But a cleaner, more teutonic Teddy Ruxpin. Colder, as well, seeing as it's set on a silver background. Anyways, I could see why they would go with such an inviting font like this — it just makes you want to touch the keys, as opposed to the harsh, rigidity of Univers Condensed Light Italic which was used on the previous models.

I suppose the significance of the way it was photographed is to show it's importance. It's a very powerful button in many sense, because it gives us the freedom to edit what we don't need. But really, it's secondary to the ultimate power key which is the "enter return" key. This is the God key. It gets to veto your decision to delete. So yeah. Keyboards.

-Colin