The typographic style of the word is a rounded serif. It is soft, friendly, and inviting. It connotes that this bar also has these qualities. The lower-case lettering connotes a laid-back, not commanding or uptight atmosphere. This is a plastic sign, protruding from the outside of a building on Spadina, in busy Chinatown. The yellow of the word 'dining room' gives it dominance on the sign even above the name of the bar.
-jes smith
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