I found this on Queen West awhile a go. I loved that the light was projecting the word on the wood below. Also, i was taken by the irony of the word PARK located in such a commercial area without a park in sight. It was created with that spray snow foam that is used during the holiday season. The simplicity of the hand made font is smart as it doesn't require the counters. The entire message is still communicated without the usual information.
-Michelle
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