Scott Si

I came across this website while browsing.
http://www.siscottdesign.com/homeframeset.htm

There is a lot of recognition for Scott Si, having fellow students talk about his work as well. I think his work is cool; it’s pleasing to look at and definitely a reflection of the designers personal talent and style. Scott uses this consistent style throughout most of his client’s work. It reminds me of Art Nouveau or even the Arts and Crafts movement - Art Nouveau because of the organic lines seen in Muchas’ work, and Arts and Craft, because his work is reminiscent to William Morris’s decorative design – very elaborate and ornamental. At the same time, Si’s work seems to defy the meaning of “form follows function”. Often there are times when the jobs that he undertakes are not so much about function but about style and aesthetics. It’s really cool when his style matches the content he’s designing for because it really strikes the viewer, but it gets rather redundant when you begin to see his style in works that make you question why its there– Its as if its a trend, clients like his unique style and want it in their work, whether or not it really strengthens the content. But I suppose, his work is so unique and bold that the cool factor overrides this kind of observation in regard to the audience. As well, he’s a very successful designer and is recognized for his style which also leads me to think about whether it’s a good idea to be more selective in his work...but then again, who’s going to want his type when its been everywhere a few years later. I suppose it IS a trend and its better to take it on while it’s hot. Is typography viewed as a trend? Particularly typeface design?

In the picture where it says ‘the heart of design still beats’. The content is very subjective. What is it referring to? When I first read it, I analyzed it based on what I think the heart of design is, and kind of scoffed at the context to which it talks about. But then I realized he might be referring to his style, which is obviously the heart of his designs, but also to signify a heart - the organic lines referring to the arteries of the heart. To some, they may disagree based on what their idea of ‘heart of design’ is. If understood the way I first interpreted it…well a swiss influenced typographer would overlook the design. It’s just décor. To me the message speaks that the beating heart is to incorporate passion into your work, and thats his personal style. If your passion is based on style so be it. He loves it and is doing quite well.

Sally Kim