Wednesday, January 24, 2007




The above are Air Waybills forms from Federal Express. This piece was chosen because forms such as this are often overlooked and taken for granted. Having designed forms before, I find that these pieces of communications are very challenging to create and design. Consideration must be made both not only to communicate the often numerous and tiny bits of information to the viewer, but to accommodate the user’s handwriting as well in such a small working area. Looking at how much information has to be read and comprehended, then responded to on just one form, one can begin to see and appreciate how carefully crafted these pieces of typographic work really are.

—Brian Gerard Elicierto

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