Isn’t the whole point when designing promotional pieces for events and places such as clubs and bars, to entice viewers to come? Mostly I find that the various paraphernalia for such places fail that goal by not properly conveying the venue. This matchbook that I picked up from the Sutra Tiki bar is a prime example. The typography is a very obvious choice for their theme, what with the words being spelt out in sticks, that is playful but does not coincide with the muted colour choice. The lack of care that went into the typography brings to mind a cheap, hole in the wall environment filled with unsavory characters as opposed to the modern and trendy place that it was that was conducive to a chill time with friends.
Submitted by: Teri Yeung
No comments:
Post a Comment