Tuesday, January 16, 2007

Google Logo Typography



The Google typography is very recognizable as the search engine’s identity. This current image of the typography depicts it in four colours using a humanist serif script. It has the illusion of being three-dimensional from the shadow cast on the website as well as the contours of the letters being shadowed. The fact that the designer used a humanist type serif script conveys the friendly, open feeling and the playfulness of this typography is clearly shown in the colour useage. It is specifically been tailored for Canada as it has ‘Canada’ written under it but in a plain sans serif so as not to detract attention from the main type. I think that the design is very appropriate to the name…hehe..google.

Submitted by: Teri Yeung (2204535)

No comments: