Tuesday, April 3, 2007

Smelvetica















I come forth with a question!

Does Helvetica express neutrality?


Some say neutrality in type is simply a myth, that type cannot exist without spreading some wave of influence. Does Helvetica's sans-serif form act transparent, conveying the given message without prejudice?


My Take :


Likely not.


Neutrality, Odds-on, doesn't exist. But, Surely we can get damn close to it, and if I were ever to pick a font, I suppose Helvetica would be the choice. Helvetica does pose a common perception, and popularity to a degree of hatred. Do we hate it because it doesn't express any solid bias? It would be rather interesting to know what a neutral font looked like, if such a context could be expressed. It could be apocalyptic. Neutrality in many ways could lead to the decline of prescribed type solutions. Designer freedom (once thought to be vanquished) might return.Who knows!?


Delve into this nonsensical question.

- Phil

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