I was excited when I saw this because it's rare to see a truly beautiful flyer for a club event in Toronto. Usually you are bombarded with all caps bold centred text over a background of seemingly random colours and photoshop effects. This one, however, by Belgian illustrator/graphic design Parra, is truly refreshing. Perhaps it's the European touch that we so seldom see on the flyer art in this city that initially grabbed my attention. It's the lack of pretention and hautiness that is inviting. There is something naive about its typography yet at the same time it is carefully atuned to it's intended audience, especially with it's use of colour. Most of all its the humour that shines, probably because it's not something that would normally be associated with electronic music. Using this contrast, the flyer was successful in grabbing my attention out of the numerous stacks of ephemerae which surrounded it.
-Colin
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