jamop

This sticker has been plastered all over the city. Front St. got it especially bad, where these stickers completely wallpapered multiple public garbage containers, phonebooths, hydro poles, you name it. Naturally, such a bold statement caught my attention. The only information the sticker gives to you is the word 'jamop' with a dove symbol in a target. At first, i thought it was to campaign a band, an anti-peace band actually. The way the dove, a globally recognized symbol of peace, is framed in what looks like a gun target and the fact that the stickers conveyed the idea of vandalism in the way they were posted, gave me a 'kill peace' message. But, i was still unsure of its meaning, so i did what any curious mind would do, i googled it. After viewing the website, www.jamop.com, i found that it is acutally quite an ingenious symbol to represent 'targeting peace' not destroying it as i had first assumed. jamop is an abbreviation for 'just a minute of peace' of 07/07/07 at 11:11pm. This is a worldwide effort to stand up for peace. These stickers are posted in various countries, each country using their flags colours - hence the red and white for canada. The word 'jamop' is created with a very friendly typeface, lowercase letters add to the non-threatening/welcoming message. It's placement is subtle and allows for the image to take hierarchy, while leading you to the word. Now, after many weeks plastered to all things downtown, the stickers have been torn and weathered and even though they were effective in creating awareness, now there is a big mess to be cleaned up that i'm sure will not bring peace to the person who is responsible for scraping them off one by one.