Tuesday, April 3, 2007




The above is a book cover titled "The Cheese Monkeys: A novel in two semester" written by book designer—Chip Kidd. At closer inspection, some light pencil marks can be seen throughout and around the letterforms suggesting not only an underlying grid structure that holds the typographic elements in place, but also that the letters themselves may have been hand-drawn instead of type-set from an off-the-shelf typeface. This can be further evidenced with the strange linearity of the sans-serif faces that seem to scale disproportionately in height:width ration from the E's for CHEESE versus the E of MONKEYS. The tiny spec of a period at the end of monkeys is also disproportionately smaller than what a period normally would be from an off-the-shelf typeface.

The hand-crafted sans serif against the ornamental script for 'The' and the kraft paper textured background give the book jacket a feeling and previousness of being special, handmade, and non-commercial. The treatment of the cover give the impression of a methodical, yet offbeat feeling which uncoincidentally enough, is directly tied into the elements that are inherent and exist in story of the book itself.

—Brian Gerard Elicierto

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