Tuesday, April 17, 2007



I had a hard time figuring out what this said. The book is entitled "100,000 Fireflies" which seems so obvious now, but was as dense as a rubix cube before. In any case, the very fact that you have to stop and look and decipher makes it a successfulllll design. This was one of the things that the early modernists were into. It was part of their philosophy that things shouldn't be so obvious and the only way to actually get through to someone was to make something more abstract or difficult to read so that they would be forced to investigate. This Babyteethesque typeface made me do just that. It even harkens back to the Bauhaus days with its strict use of simple geometric shapes - the circle, the square and the triangle, but it has a more 60's mod feel with it's colour choice. The interesting thing about this is that it's not even a real book. This was created by graphic designer Wyeth Hansen as part of a series of fake books which never ended up being realized. Still, though, it remains an intriguing design with a powerful concept.

-Colin

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