Tuesday, April 3, 2007

Brite-Nite







































Quebec Artist/Designer Eric Filion aka vj Nokam showed at the Resistor Gallery on March 24th - you can check out a bit of it at http://www.nokami.com/htm_en/03_8.htm. click on Brite-Nite.

I've never experienced anything quite like this, long sheers were suspended from ceiling to floor while two projectors on either end of the room displayed animated graphics. Because the ceilings and sheers were so high, you became completely immersed in text, patterns and numbers which moved so quickly that you could only catch random words like "CLEAR COMPRESSION" and "CRITICAL PATH" - Naturally, Helvetica was the only logical choice here : )

I think that most people absorb far more information on, say the street, than from this installation, but because the information is total rubbish, our minds are "arrested" in space while we process the novel way in which familiar words, symbols and numbers are being communicated (Making the familiar strange?)

I think that this is a great example of how the method of communication can be intrinsically more commanding than the message itself. Very McCluhan.


Angela

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