Porking

The above photo was taken with my phone on the corner of Gladstone & Dundas. The location is a butcher shop with a facade entirely made of glass so as to see everything they do. One of the things they sell is pork, but the way in which this is photographed, it wouldn't necessarily have to be a butcher shop at all. The photo is shot so that you can't tell what context the word is in. It is photographed at night which could suggest a few things. Seeing the word "Pork" in neon-script at night could suggest a seedy gathering place for lonely men, or it could be the new nightclub on Queen West with it's ironic sign glowing above the entrance. In any case, I wouldn't usually associate neon signage like this with a butcher shop — I would more likely expect to see a hand made sign, whether it was painted or drawn in chalk on a blackboard.

—Colin