mmmmmmufffins...
I look around my usual surroundings at union station. Pass by the same old stuff everyday. However, something seems different this time. Ah ha, it's the muffin place! They must have changed their logo. I though to myself, this kind of works for me. Not to crazy about the wavy coffee-steam "i" symbol, but the "m's" as muffins is kind of sweet. Then i look at all the other cliche and bland logo's around me, and i further realize how somewhat special the existence of this Mmmuffins logotype is. I'm usually not one for logo's that mimmic their product in the type, most appear very kitchy or just don't work out. But for me, this a surprisingly effective solution. There isn't significant change but something about the whole grpahic type thing that makes this a lot less bland. Some of the other chains could get some pointers.
- Phil
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