I recently bought my girlfriend a pair of mounted deer antlers for her birthday. Looking through the phonebook for antique stores, I remembered this studio on Broadview Ave. north of the Danforth which is the neighbourhood I grew up in. This polaroid was taken a few summers ago on what looks like a sunny day. The sign is made up of wooden letters painted white mounted on a wooden board painted black. The look to me is a mix between rural and urban. The modern, simple letterforms are neutral enough to be applied to a number of other business, but the context that they're in and the application of the letters feels somewhat primitive but intuitive as well. There are visual flaws, as well. It could potentially read "Mountain Taxidermy" "Lion Studio" due to the close proximity of those words, and you get the feeling that the words aren't quite sure whether they are aligned left or centered. The sign, however, also looks very stern and serious. It is definitely NOT playful and gives you a sense that this is a serious business. The colours (or lack there of) support this idea as well. The sign also appears to look quite outdated, but perhaps it is the medium of the polaroid that adds to this.
-Colin
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