Flip Media is in the business of culture jamming – the act of transforming existing mass media to produce a negative commentary about itself, using the original medium’s communication method. It is a form of public activism which is in opposition to commercialism. Flip Media - the act of flipping mass media on it’s head in an effort to reveal that advertising is little more than propaganda for established interests.
I love that the “p” in “flip” becomes a “d” in media. Smart and effective typography that compliments ideology. The font is simple, unpretentious, clean and friendly (like someone you can trust) - maybe helvetica neue? The colours are horrible - 2 less appealing coulours would be difficult to find, but in combination, they work well – it’s like they cancel out each others repulsiveness.
Angela
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