The word as shown can be found at the OCAD Bookstore.Painted as a light gray varnish against an eggshell finished cool white, the message’s superficial wishes for the reader is amplified by the widely tracked helvetica that reads from the top-down. In a culture versed in the paradigm that good is up and bad means down, the trajectory of the word contradicts its wishes. The banal use of the typeface it is set in only further solidifies the idea that people have become so ambivalent to being bombarded with meaningless messages that this piece of type is really just an addition to the white noise we come across in our day-to-day lives.
Set in gray, subtlety is not appropriate if this word actually has any intention of meaning anything for anyone. Yet it’s relatively large size and prominence across the side of the door is an effort towards prominence but only to be contravened by the cowardice presence of its colour. This is the sort of message that invokes from many a reader to ask—what’s the point?

—Brian Gerard Elicierto