I was on the bus and took a picture. I thought it was quite funny the way they treated the typography: “move to the back PLEASE” and “Thank you for moving back”. The change in type size and weight makes the first one comical, especially when the viewer knows the actual purpose of it is to make the reader obey. It actually comes across sounding desperate and urgent which can be effective in a way. As for the other one, it’s also quite amusing because the abrupt change from sans serif ‘for moving back‘ to the script font for ‘thank you’. Such a change is unnatural in tone and the overstatement of the obvious makes it sound cheesy and even insincere. Its like the word ‘Thank you’ itself doesn’t cut it, but it must be stated in script for people to appreciate its meaning.
- Sally
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